8 Marketing tips to boost your Business online

Use these tips below to help boost your business and create increased visitors and customers.

1. Google My Business

Google My Business, it’s a great way to boost your online presence and local SEO. It’s free to claim and optimize your listing, and it can help you attract more customers by providing them with accurate information about your business. To get started, visit google.com/business and sign in or create a Google account. Then follow the on-screen instructions to claim your business. Be sure to provide accurate information about your business, including your address, hours of operation, and website. You can also add photos and videos, and create posts to promote special offers or events. By optimizing your Google My Business listing, you can help improve your online visibility and reach more potential customers.

2. Use social media

Social media is another great way to grow your business online. Platforms like Facebook, Twitter, and Instagram give you the ability to reach a large audience of potential customers for free. Additionally, social media can be used to build relationships with potential and current customers, which can lead to more sales.

3. Optimise your website for search engines

Another important way to grow your business online is to optimize your website for search engines. Search engine optimization (SEO) is the process of making your website more visible in search engine results pages (SERPs). This can be done by using keywords and phrases throughout your website content that are relevant to what potential customers are searching for.

4. Pay-per-click advertising

In addition to SEO, another way to make your website more visible in SERPs is through pay-per-click (PPC) advertising. With PPC advertising, you pay a fee each time someone clicks on one of your ads. This can be an effective way to drive traffic to your website, as you only pay when someone actually clicks on your ad.

5. Email marketing

Email marketing is another effective way to grow your business online. With email marketing, you can send targeted emails to potential and current customers with the goal of converting them into sales or leads. Email marketing can be used to promote new products or services, share coupon codes or discounts, or simply keep in touch with customers.

6. Create compelling content

One of the most important things you can do if you want to grow your business online is to create compelling content. Content that is interesting, informative, and well-written will not only help you to attract new readers or viewers but will also keep them coming back for more. Additionally, good content can help you to rank higher in search engine results, which can lead to more traffic and sales.

Google Analytics 4 interface showing graphs

7. Use analytics tools

If you want to effectively grow your business online, it’s important that you track your progress and use data-driven decision-making. There are a number of analytics tools available that can help you do this, such as Google Analytics and Social Media Analytics Tools like Hootsuite Insights and Sprout Social Insights. These tools will help you track things like website traffic, social media engagement, and conversion rates so that you can see what’s working and what isn’t.

8 . A/B testing

A/B testing is another important tool that can help you grow your business online effectively. A/B testing involves creating two versions of something (such as an email subject line or a landing page) and then testing them out on a small group of people to see which version performs better. This information can then be used to make decisions about what changes should be made on a larger scale so that you can improve conversions and grow your business

All of the above will help any business, getting them right can take time, we offer free advice on all of the above. Please don’t hesitate to contact us for further information.