Useful Guides

laptop screen showing local seo how it works

The Importance of Local SEO

Search Engine Optimisation is one of the most common and effective means that businesses employ to optimise websites, boost their rank on the search engine results page, and increase their visibility. General SEO is an amazing way to propel your business to motivated searchers and prospective buyers, but there’s a more precise and unique strategy

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Picture detailing what is social proof

What is Social Proof

So, let’s imagine for just a second that you are shopping for a brand-new lamp. You have found three different lamps that you really like. The first lamp has 400 reviews and has an average rating of 4.5 stars. The second lamp has 100 reviews and an average rating of two stars. The third lamp

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What is Google Analytics 4 (GA4)

What is Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources. It is free to use for websites with up to 10 million page views per month. Google Analytics tracks all types of traffic, including visits from search engines, social media, direct visits,

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