PPC Audit

Maximising Your Advertising ROI

Are you investing in pay-per-click (PPC) advertising but not seeing the desired results? Do you want to ensure that your PPC campaigns are optimised to their fullest potential?

 Look no further than our comprehensive PPC Audit service. Our team of experts will meticulously review your PPC campaigns, measure key performance indicators, and provide actionable insights to enhance your advertising return on investment (ROI). Read on to understand what will be measured during our PPC Audit and how the results can be used to maximize your PPC success.


For a limited time we can carry out a FREE audit  and create a report that will look at what improvements can be made which will save you a lot of time trying to figure out your strengths and weaknesses.

The audit will take around 48-96 hrs and one of our team will email you the results. 

To get a Free audit  please enter your details below 

For every £1 you invest you want to see a return.

What Will Be Measured?

Account Structure

We'll assess the overall structure of your PPC account, including campaign organization, ad groups, and keyword relevancy. An efficient account structure contributes to better campaign management and higher Quality Scores.

Campaign Settings:

Our team will review your campaign settings, including geotargeting, ad scheduling, device targeting, and bid strategies. We'll ensure your settings align with your business goals and industry best practices.

Keyword Analysis

We'll evaluate your keyword selection and match types, examining relevance, search volume, and competitiveness. Identifying high-performing keywords and eliminating low-quality or irrelevant ones can optimise your campaign's reach and budget allocation.

Ad Copy Evaluation

Our experts will analyse your ad copy for clarity, relevance, and compelling calls-to-action (CTAs). Effective ad copy boosts click-through rates (CTRs) and conversions while maintaining consistency with landing page content.

Landing Page Assessment:

We'll assess your landing pages' relevance to your ads, load times, user experience, and conversion optimization. Improving landing page quality can increase your Quality Scores, reduce bounce rates, and drive higher conversion rates.

Ad Extensions:

We'll review your ad extensions, such as sitelinks, callouts, and structured snippets, to ensure they align with your campaign goals and enhance your ad's visibility and engagement.

Bidding and Budget Management

Our team will analyse your bidding strategies, budget allocation, and ad rank performance. We'll identify opportunities to optimise bidding techniques and maximise your ROI while staying within your budget limits.

Conversion Tracking

We'll assess your conversion tracking setup and ensure it accurately captures essential metrics, such as leads, purchases, and form submissions. Proper conversion tracking allows for precise campaign analysis and optimization.

Competitor Analysis

We'll assess your competitors marketing actions and look for the quickest wins to start a successful campaign

Google GA4 graphs showing performance

How Can the Results Be Used?

  1. Campaign Optimisation: The insights gained from our PPC Audit will serve as a roadmap for campaign optimisation. We’ll identify areas of improvement and recommend specific actions to enhance your PPC performance, including refining keyword selection, adjusting bids, and optimising ad copy.

  2. Cost Reduction: By identifying underperforming keywords, ad groups, or campaigns, we can reallocate your budget to focus on the most profitable areas. This ensures your advertising spend is optimised and minimises wasteful expenditures.

  3. Increased Conversions: Through an in-depth evaluation of landing pages, ad copy, and conversion tracking, we’ll provide recommendations to improve your conversion rates. This may involve optimising landing page content, streamlining the user experience, or implementing persuasive CTAs.

  4. Enhanced Targeting: Our audit will analyse your campaign settings, including geotargeting and device targeting, to ensure you’re effectively reaching your target audience. By refining these settings, you can focus your efforts on the most valuable segments and increase the likelihood of conversions.

  5. Competitive Advantage: Understanding your competitors’ PPC strategies is crucial. We’ll conduct a competitive analysis to uncover valuable insights, such as keywords they are targeting, ad positioning, and messaging. This information can help you refine your approach and gain a competitive edge.

  6. Performance Monitoring: Following the PPC Audit, we recommend ongoing monitoring and reporting to track the impact of the implemented changes. Regular performance reviews will allow you to identify trends, make data-driven decisions, and continuously optimise your campaigns for maximum results.


Investing in a PPC Audit is a strategic step towards unlocking the full potential of your pay-per-click advertising efforts. Our comprehensive analysis, actionable recommendations, and ongoing support will ensure that your campaigns are efficient, effective, and deliver the desired ROI. Contact us today to get started on optimizing your PPC campaigns and driving greater business success.

What Our Customers Say About Us


Working with Solutions in Marketing was very straightforward forward and I am pleased with the ongoing support for my business.

Suzan P. Thompson


Mans face smiling with a blue jumper

I really got a lot from the discovery session and it was an eye opener, I got more from the session than expected. I was able to move forward with my business

Paul Clarke


Testimonial Mark Riley

I was pleased to have long and short-term solutions and introducing me to a real marketing strategy that has produced more leads than I could have imagined.

Mark Riley