Social media marketing is a very normal part of running a business. However, have you considered the best way to run a social media marketing campaign? Do you use social media in the right way? Lots of businesses don’t do the things that they should, and the result is often very disappointing. There is a lot of untapped potential for social media marketing, and businesses just don’t get it right.
When it comes to social media marketing, using a combination of both paid and organic resources can really help you out. Let’s take a look at what you need to know.
Organic Social Media
So, what is organic social media? Organic, social media is all about the free content that every user on a platform shares. These are posts, videos, stories, photos, and memes.
As a brand, you post organically on your social media account. The people who see this are one of the following:
- They are a certain percentage of your followers.
- They are the followers of your followers, if people share your post.
- They are people following hashtags that you use on a regular basis.
This probably sounds quite straightforward, but the reason that organic social media is the foundation of every strategy used in digital marketing is because it is the best way to create a meaningful connection with your customers.
Paid Social Media Marketing
At the other end of the spectrum, you have paid social media. This is another word for advertising, to put it simply. It is when you pay money for advertising space on social media platforms. These tweets, Facebook, posts, Instagram, posts, or other content are promoted via the website itself, and pushed out to as many people as possible.
Why Mix It Up?
If you want to unlock the true benefits of social media marketing, you need to use a mix of both organic and paid social media.
Organic social media is the backbone of your strategy, because you use it to form connections with customers and consolidate existing relationships. You use paid social media as a way of expanding your reach, which you can then pull into your primary audience and connect with using organic methods.
In a good social media strategy, the two work in tandem, with one creating new audiences for the other.
Final Thoughts on Social Media Marketing
So, when it comes to social media marketing, it’s amazing how many people make these mistakes. Using a combination of both organic and paid social media marketing is the best way to capture new customers and to organically form relationships with your followers. Social media is an amazing resource, and in most cases, it’s free. If you don’t already invest in social media, and don’t have a full set of social media accounts, then you need to get them. The benefits of social media marketing are amazing, so if it’s not a resource you are tapping into, you’re denying yourself so many sales.
