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The Importance of Local SEO

The Importance of Local SEO

In this article we will look at:

Search Engine Optimisation is one of the most common and effective means that businesses employ to optimise websites, boost their rank on the search engine results page, and increase their visibility.

General SEO is an amazing way to propel your business to motivated searchers and prospective buyers, but there’s a more precise and unique strategy with different optimization tactics that focuses on improving businesses’ visibility within their locality, this is referred to as the local SEO.
Your customers use search engines every day, and part of the most used words in search engines is– NEAR ME. Hungry customers are inclined to search for food near me, and those in need of a personal trainer are inclined to search for personal trainers near me et cetera.

What is Local SEO?

local seo with map

There’s no specific definition of the term local SEO, however, we’ll define local SEO as a process of optimizing a website to obtain better rankings for searches focused on a certain location.
Local SEO is what your business needs!
Right now, businesses are working towards personal interactions with their community, businesses want to get closer to members of their community, and these efforts are very profitable because you are assured of more sales. Local SEO is a perfect way to get closer to your community, general SEO generates website traffic, and general SEO would generate a vast chunk of traffic, however, general SEO wouldn’t lead to local sales, you need local SEO to generate more sales for your business.
To enjoy the benefits of local SEO, you need to understand its importance. We want you to enjoy the total benefits of local SEO, this is why we have selected five (5) importance of local SEO. Keep reading, we assure you that when you get to the end of this blog post you would take the rapid step of implementing local SEO in your business.

Benefits of Local SEO

It is Cheaper

Everything costs something, that’s why most people don’t enjoy expenses. Although, investing in local SEO is associated with costs, however, this investment also leads to long-term rewards. Business owners love SEO because it offers organic results at a lesser cost than other promotional campaign options.
In business, some expenses are considered profitable investments, we refer to investments that will boost your sales, one of which is local SEO. In comparison to other marketing strategies, local SEO is relatively cheap. Placing out radio jingles, television ads, and other electronic media campaigns costs a large amount of money which you need to pay upfront and this can not generate sales as much as local SEO.
This is one of the reasons why local SEO is the best and most important for your business.

Local SEO Improves Your Online Visibility

One example of how local SEO improves online visibility is citation building. Citation building involves establishing mentions of your company’s name, your business phone numbers, physical address, online review forum, and social media handles and profiles.
Local SEO guarantees visibility in local search results, aside from this, local SEO also helps businesses to build strong online visibility. Local SEO leaves zero stones unturned, it ensures that your business is found by the right customers at the right time.

Local SEO

It Makes Your Business More Competitive

Every business needs to work towards becoming more competitive, why? Competitiveness ascertains better quality services and products and it creates extra productivity too.
Many business owners are unaware that local SEO can make their businesses more competitive, which is one reason why most businesses do not consider the implementation of local SEO.
During the development of your local SEO strategy, businesses research and identify what their competitors are doing better than them. An example of this is to carry out a study of your competitors’ reviews, note what customers relish about your competitors’ service then incorporate a related approach to improving your business.
Benchmarking competitors is an amazing opportunity to learn more about your industry and successfully apply what you have learned in other to improve your business hereby, making your business more competitive.

hand drawing a graph showing an increase in sales

Local Searches Command Sales

Your current and prospective customers prefer to do business with businesses that are closer to them, this is a major factor behind the growth of local searches. It’s up to you to pounce on this opportunity, local SEO goes beyond the local searches for a business, local SEO boasts of an intrinsic value of generating sales for businesses. A recent study showed that 88% of individuals who search for a local business on their smartphones end up contacting or visiting the business physically within 24 hours, another study shows that 78% of local searches on mobile devices led to the person making an offline purchase.
These studies attest to the importance of local SEO. We hope you won’t miss out on it!

Local SEO Places Your Business Front and Center

Local SEO is a step further from general SEO, your business needs to be optimized for local searches otherwise people who are searching for a local business would keep missing out on your business. With local SEO, you can beat all your competitors and rank at the top of every local search related to your business.
Local SEO ensures that people would see your business first, local SEO gives you a spot at the top. You shouldn’t miss out on the benefits of local SEO because we are sure that your business deserves the top spot.


Establishing your business’s online presence is paramount to the growth and prosperity of your business. Keeping your customers closer is key to business success, operating physical stores is good but you need to go a step further by making sure that your current and prospective customers have a higher chance of successfully locating you online, a convenient way to accomplish this is by integrating local SEO tactics into your business.

Customers are always searching and you can’t predict when someone would search for a generic term that would tally with your business or brand. So it is advisable that you place your business out there then, whenever customers search you are assured you’ll be found.

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