Email Marketing Agency Services
Grow your business
with higher open rates, more click-throughs, and engaged subscribers
Email marketing is a highly effective way to reach out to your target audience.
Over 4 billion people use email every day.
- HTML Email Designs
- RSS-Fed Emails
- Custom Email Templates
- Subscription-Based List Building
- Reporting and Analysis
- Email Software
- Automated Marketing
- Which CRM?
Email Marketing
Email Marketing is an Essential Part of a Content and Digital Marketing Strategy
Just about everyone on the plant has an email address and 99% of people check their inbox at least daily.
By sending out regular communications, you can stay top of mind with your customers and keep them updated on what’s new with your business.
Email marketing is also a great way to generate leads and drive sales. In fact, studies have shown that email marketing has an ROI of 4,300%! That’s a huge return on investment that you can’t afford to miss out on.
Why email marketing
There are many reasons why email marketing is a powerful marketing tool. First, it allows you to reach a large number of people with your message quickly and easily. Email is also an inexpensive way to communicate with your audience, and it offers a high degree of flexibility in terms of what you can include in your messages.
Additionally, email marketing as a channel provides recipients with an easy way to share your message with others, which can help to increase its reach.
What our email marketing agency can do for you.
Most businesses communicate via email already, we offer a range of services to provide email services that form a email marketing strategy no matter where you are on the email journey.
A starting point is with good organisation and we will develop segmentation of your customer & prospects to be able to offer personalised content to the right people at the right time.
Its important to form a good email strategy and some areas to build in are email newsletters, what types of email to send and building a series of emails that will resonate with your ideal audience.
Which Email Marketing Tools?
We provide all the tools and training to be able to send emails or integrate with your current systems to be able to build quality content for your customers and prospects.
Personalisation & segmentation strategies, we can personalise email content and offers, resulting in higher engagement and conversion rates. By delivering relevant and targeted messages to specific customer segments,
CRM data can also be provided that will enhance your business and give great visibility of results. Data-Driven Insights: Through performance tracking and analytics, email marketing agencies provide valuable insights into customer behaviour, preferences, and campaign performance. This data-driven approach allows businesses to make informed decisions, refine their marketing strategies, and optimise your ROI.
Automated Lead Generation
With any email marketing creating new prospect data that actually take action is what makes the return on investment through email marketing is high when done correctly. Most business struggle for time and we can help with supplying email marketing automation freeing up time for your business.
Reactivation Campaigns
A email reactivation campaign is a strategic initiative aimed at reconnecting with inactive or disengaged customers through targeted email communication.
By implementing such a campaign, businesses can benefit their customers in several ways. Firstly, it provides an opportunity to reignite customer interest and remind them of the value the brand offers. By delivering tailored content and exclusive offers, the campaign can reignite the customer’s enthusiasm and encourage them to re-engage with the brand.
Additionally, customers may have missed out on important updates, product launches, or promotions during their period of inactivity.
A reactivation campaign allows businesses send reactivation emails to update customers on new developments, ensuring they stay informed and have access to the latest offerings. Lastly, by nurturing relationships through personalized communication, the campaign can show customers that their engagement and satisfaction are valued, fostering a sense of loyalty and building a stronger long-term connection between the customer and the brand.
We can develop your one-stop solution for providing email marketing at a realistic price.
Don't have customer data?
We specialise in Business to Business data and can help source your ideal customers and target the specific decision makers with our unique interface which will then take over and deliver your campaign and deliver results. We can also help you with capturing customer data so you can always keep in touch.
How do you measure Email Marketing
There are several key tracking metrics in email marketing that provide insights into the performance and effectiveness of your campaigns. Here are some of the most important metrics to track:
Open Rate: The open rate measures the percentage of recipients who opened your email. It helps you gauge the effectiveness of your subject lines and overall email visibility. A higher open rate indicates that your subject line and preheader text resonated with your audience.
Click-Through Rate (CTR): The click-through rate measures the percentage of recipients who clicked on a link within your email. It reflects the engagement level and interest of your subscribers. A higher CTR indicates that your email content, call-to-action buttons, and links were compelling and successfully drove engagement.
Conversion Rate: The conversion rate measures the percentage of recipients who completed a desired action after clicking on a link within your email. This action could be making a purchase, filling out a form, or subscribing to a service. Tracking conversion rates helps you assess the effectiveness of your email in driving the desired outcomes.
Bounce Rate: The bounce rate measures the percentage of emails that were not delivered to recipients’ inboxes due to various reasons, such as invalid email addresses or delivery issues. Bounces can be classified as either hard bounces (permanent delivery failures) or soft bounces (temporary delivery issues). Monitoring bounce rates helps you maintain a clean and up-to-date email list.
Unsubscribe Rate: The unsubscribe rate measures the percentage of recipients who opted out of receiving future emails from your list. It provides insights into subscriber dissatisfaction or disinterest. Monitoring unsubscribe rates helps you evaluate the quality and relevance of your email content and identify areas for improvement.
Spam Complaint Rate: The spam complaint rate measures the percentage of recipients who marked your email as spam. A high spam complaint rate can negatively impact your deliverability and sender reputation. Tracking this metric helps you identify potential issues with email content, frequency, or list management practices.
Revenue per Email: This metric calculates the revenue generated as a direct result of your email campaign. It allows you to measure the financial impact of your email marketing efforts and assess the return on investment (ROI) of your campaigns.
Forwarding and Sharing: Monitoring the number of times your email was forwarded or shared by recipients can provide insights into the reach and engagement of your content. It indicates that your email resonated with subscribers and encouraged them to share it with others.
These metrics, when tracked over time, help you assess the effectiveness of your email campaigns, identify areas for improvement, and make data-driven decisions to optimize your strategies for better results. By understanding these metrics, you can refine your email content, design, and targeting to drive higher engagement, conversions, and ultimately, the success of your email marketing efforts.
Frequently Asked Questions
Email marketing is important for your business and has a few different functions but its a cost effective tool for providing individual communications with customers & prospects.
Personalisation is going to become more and more crucial as we move away from cookies
We provide a bespoke marketing interface for you which besides sending emails can also help with segmentation and email automation..
Email marketing is very measurable and can help turn prospects into customers with a well thought out strategy based upon your customers data that will also be provided through email marketing.
A hard bounce refers to a permanent delivery failure of an email to reach its intended recipient. When an email hard bounces, it means that the message was rejected by the recipient’s mail server and could not be delivered successfully. There are several reasons why a hard bounce might occur such as invalid email address which shows an email may have changed, its important to clean these out.
Complete Strategy
Email Software
CRM Intergration
E-Commerce & Services
Segmentation & Automation
Guaranteed Results
Superb Reporting
B2B & B2C
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Email Marketing Agency guide
Get started in email marketing with our FREE guide
This complete guide is full of handy tips that will give a great starting point for email marketing.
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