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Search Engine Optimisation

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Search Engine Optimisation- 

Search Engine algorithms such as Google are constantly changing and it’s increasingly clear that businesses that adopt an SEO strategy attract more customers which will turn into more leads and customers.   

Increasing your website organic traffic and visibility over time is a strategy that shouldn’t be ignored, presenting the right data in the right structure to search engines will present a return on investment.

Whether you have an in-house team or you’re a small business wanting better visibility we can help improve your online presence. 

Whilst its a long term strategy the organic search results have an unbelievable return on investment. 

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SEO Services

Our team deal with seo daily

Besides a long understanding of this marketplace, we have invested in the very latest search engine optimisation tools that will help your business thrive and we create a straightforward plan with milestones to make sure that you achieve an ROI.

As well as ranking far better in search engines you will also create a better user experience which will lead to a higher number of conversions. 

user experience (UX) and user interface (UI)

Improving both these has fantastic long term effects on your sales & conversions.

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What an SEO audit Covers

Its important to understand how search engines work, They all compete to serve their customers the most relevant content based on their search terms. Understanding where you are today in terms of SEO can be done through a through a SEO audit.

A full SEO audit is a comprehensive evaluation of a website’s search engine optimisation (SEO) performance. It involves analysing various aspects of a website to identify strengths, weaknesses, and areas for improvement in terms of organic search visibility and rankings. Here are the key points typically covered in a full SEO audit:

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A full SEO audit is a comprehensive evaluation of a website’s search engine optimization (SEO) performance. It involves analysing various aspects of a website to identify strengths, weaknesses, and areas for improvement in terms of organic search visibility and rankings. Here are the key points typically covered in a full SEO audit:

Keyword Analysis: Evaluate the keywords and phrases the website is targeting, their relevance, and search volume. Assess keyword research methods and identify opportunities to optimise keyword usage.

On-Page Optimisation: Review on-page elements such as title tags, meta descriptions, headers, URL structure, internal linking, and keyword usage. Ensure they are properly optimised for search engines and user experience.

Technical SEO: Assess the website’s technical aspects, including site speed, mobile-friendliness, crawlability, indexability, XML sitemaps, robots.txt, canonicalization, internal links, structured data, and server responses. Identify and resolve any technical issues that may hinder search engine crawling and indexing.

Site Architecture: Analyse the website’s structure and navigation, evaluating its organisation, hierarchy, and user-friendliness. Optimise internal linking to enhance the flow of link equity and user experience.

Content Analysis: Evaluate the website’s content quality, relevance, uniqueness, and keyword optimization. Identify duplicate content, thin content, and opportunities for creating new, valuable content. Assess the use of multimedia elements such as images, videos, and infographics.

Backlink Profile: Analyse the website’s link profile, assessing the quality and relevance of backlinks. Identify potential toxic or spammy links that may negatively impact SEO. Evaluate the website’s link building strategy and opportunities for acquiring high-quality backlinks.

User Experience (UX): Assess the website’s UX factors such as page load speed, mobile responsiveness, intuitive navigation, and overall user-friendliness. Identify areas for improvement to enhance user experience, which indirectly affects SEO.

Local SEO (if applicable): If the website targets local audiences, evaluate its local SEO elements, including Google My Business profile, local citations, NAP consistency (Name, Address, Phone Number), and local content optimisation.

Social Media Integration: Review the website’s social media presence and integration. Assess the use of social sharing buttons, engagement with social media platforms, and opportunities for improving social signals and brand visibility.

Analytics and Tracking: Ensure that proper analytics and tracking tools, such as Google Analytics and Google Search Console, are implemented. Review data accuracy, measurement of key performance indicators (KPIs), and reporting methods.

Competitor Analysis: Analyse the SEO strategies of key competitors to identify their strengths and weaknesses. Determine opportunities for outperforming competitors in organic search rankings.

SEO Strategy

Recommendations: Based on the audit findings, provide actionable recommendations and a roadmap for improving the website’s SEO performance. Prioritise tasks, set goals, and outline the implementation plan.

It’s important to note that the specific points covered in a full SEO audit may vary depending on the specific needs of your business.

SEO strategy

Let our award-winning SEO Marketing Agency team transform your search engine rankings

Keyword Research

We will discover what your potential customers are searching for and where your biggest gaps are for most effective wins

Technical SEO

We will make sure your website has the most effective architecture to be presented and ranked correctly in search engines for both on and off page seo.

Quality Content

Creating the right content for your website is super important an our inhouse writers will make sure your content is on point.

More Enquiries

Increase your enquiries and their quality through organic traffic for better long-term results through a solid SEO plan.

Better Conversions

Because you have a better customer experience you will receive more and better conversions to your business.


When investing in seo services you need to be able to see a return on investment, we produce reports monthly to give a clear understanding of what has been achieved.

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Frequently Asked Questions

Getting found organically in search engines is the most cost effective way of improving results and will have a long lasting effect. We have seen time & time again that improved visibility increases visitors and engagement which ultimately boosts profits.

This is different for every customer and we work together a s a partner to look at short term and long term wins for you. SEO is definitely a longer term and we report on all changes so you are fully aware of the results achieved. 

Again this is different for every customer and is dependent on exactly what you are looking to achieve. We have packages to suit all budgets. We tailor plans to your business needs and give clear expectations. 

The difference between Google’s Pay Per Click & SEO is, PPC has an immediate impact whilst SEO takes longer, however, PPC can be very expensive and there are some search terms, etc which really wouldn’t be cost-effective to run, plus SEO has a long-lasting effect.

We will always look at a balanced strategy to make sure you can have the best of both worlds.

Attractive offers and building social media marketing campaigns that will generate leads

Book a free no-obligation discovery call to discuss your requirements and understand the opportunities that will be available for you.

What Our Customers Say About Us


Working with Solutions in Marketing was very straight forward and I am pleased with the ongoing support for my business


Suzan Thompson



The solutions presented were superb and not something I was expecting but the results have been better than I could have achieved. 


Rachel Pearson


Testimonial Mark Riley

I was pleased to have long and short-term solutions and introducing me to a real marketing strategy that has produced more leads than I could have imagined.


Mark Riley