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pay per click advertising

(PPC)

PPC & Google Ads Management

PPC Marketing

What is PPC

So, what exactly is Pay-Per-Click advertising? In simple terms, PPC is an online advertising model where businesses pay a fee each time a user clicks on their ad. Instead of relying solely on organic search results, PPC allows you to buy visits to your website.

Unlike traditional advertising methods that charge a fixed fee regardless of results, PPC ensures that you only pay when someone shows genuine interest by clicking on your ad. This makes it a highly cost-effective and results-oriented advertising approach. With PPC, you have control over your budget and can set limits, making it suitable for businesses of all sizes.

By harnessing the power of PPC, you can drive targeted traffic to your website, increase brand visibility, and achieve measurable outcomes for your advertising investment.

Whether you are new to any form of paid search or have previously tried to get results from PPC marketing we can help.

Paid search can literally guarantee to grow your business by driving traffic to your website or landing pages.

If you’re a business owner, then you know that online advertising is a necessary part of growing your company. But what form of online advertising should you choose?

Pay per click advertising (PPC) is a great option for businesses of all sizes. PPC campaigns allow you to target your ads to specific consumers based on their interests and behaviour, which means that you’re guaranteed to grow your business.

And because PPC campaigns are so customisable, they can be tailored to meet your unique needs and goals. So if you’re looking for an effective way to reach more customers online quickly, consider using PPC advertising

Its never been more important to maximise search engine results page or SERP’s

Grow your business with Pay Per click Advertising

Discovery Session

Pay Per click Strategy

PPC (Pay-Per-Click) marketing is one of the most important digital marketing strategies that businesses should employ in order to effectively compete online.

While it can be complex, understanding the basics of PPC will help you get started with driving more traffic and conversions to your website.

To create successful ad campaigns, the key elements include ad copy, ad groups, ad rank, quality score, and landing pages.

Ad copy helps build brand awareness by writing enticing descriptions for text ads on Google search. Ad groups can be used to segment audiences by particular ad interests and prioritise ad placement based on ad rank.

Quality score is a metric used by Google Ads to measure ad relevancy for searches and determine ad placement position in SERPs (Search Engine Results Page serp).

Lastly, creating well designed landing pages will increase the chances of people clicking through from the ad copy message to reach your ultimate goal – conversions! With the correct structure these visitors can all so be retargeted. 

Highly targeted PPC ads are powerful at targeting audiences that are genuinely interested in your product or service. 

PPC Marketing workflow explaining what PPC is on a blue background

Benefits of PPC

Targeted Reach: PPC advertising allows businesses to precisely target their desired audience based on demographics, interests, and search intent. This ensures that your ads are seen by the right people, increasing the chances of attracting relevant traffic and potential customers.

Cost Control: With PPC, you have complete control over your advertising budget. You can set daily or monthly limits, adjust bids, and allocate funds to campaigns that are generating the best results. This level of control helps maximise your return on investment and ensures cost-effectiveness.

Immediate Results: Unlike other marketing strategies that may take time to yield results, PPC delivers immediate visibility and traffic to your website. As soon as your campaigns go live, your ads can appear on search engine result pages, driving targeted clicks and potential conversions.

Measurable ROI: PPC provides detailed metrics and analytics that allow you to measure the effectiveness of your campaigns. You can track clicks, impressions, conversions, and other key performance indicators. This data-driven approach helps you make informed decisions, optimize your campaigns, and improve your return on investment.

Flexibility and Customisation: PPC offers a range of ad formats, including text ads, display ads, and video ads, allowing you to choose the format that best suits your marketing objectives. Additionally, you can customize your ads, test different variations, and refine your messaging to maximize engagement and conversions.

Remarketing Opportunities: PPC provides the option to remarket to users who have previously interacted with your website or shown interest in your products or services. This allows you to re-engage with potential customers and nurture relationships, increasing the likelihood of conversions.

Competitive Advantage: PPC enables businesses to compete effectively in the online marketplace. With strategic bidding, keyword selection, and compelling ad copy, you can outperform competitors and gain a competitive edge by capturing valuable clicks and conversions.

Ad Words Agency

Pay Per Click Advertising

PPC Management Process

To make the best from pay-per-click advertising we have a structured approach to make sure you get the most from paid search

1. Onboarding - Determine You Goals

We discover what your goals are and look at any current structure of your PPC marketing.

2. Research

Using the latest technology we look at competitor & data driven market analysis and discover how your customers think.

3. Implementation & Launch

Campaigns are devised to bring customers to start bringing enquiries with quick wins

4. Optimisation

New customer data is analysed to make adjustments and home in on exact customer data brining the best return on investment.


5. Reporting

Clear monthly management reports are produced and analysed to make sure every opportunity is being fully utilised from your dedicated account manager.

6. New Opportunities

As we learn more from your campaigns and customer touch points there will be new opportunities for increased enquiries and we will make sure these are added to your campaigns.

Paid Management Services (PPC)

We work across a range of platforms for search including Google & Bing ads, display, shopping & video adverts ensuring the very best solution to reach your prospects is created.

Google Search Ads

Bing Search Ads

Display Ads

Remarketing / Retargeting Ads

Video Ads

Social Media Ads

Shopping Adverts

Attractive offers and building advertising campaigns that will generate leads

Book a free no obligation discovery call to discuss your requirements and understand the opportunities that will be available for you to create new enquiries from search engines & Pay Per Click Advertising

Frequently Asked Questions

Business woman smiling sat at a desk with a laptop

PPC allows businesses to generate leads on tap from search engines and is very data driven enabling us to build stronger campaigns with no long term commitments. The advertiser pays for clicks to their website.

Due to the nature of CPC (Cost per click) we are able to guarantee results which will see increased enquiries, this is because we understand the requirements of search engines such as google.

Google is just one platform that offers PPC, and from each platform there are a number of different options which will differ between business types. We can advise what will work best based on your business. Our strategy sessions are designed to give you a better idea. Book your call here

PPC generates instant results where as SEO is a longer term solution. That said SEO will have a longer lasting effect. In an ideal world a hybrid of the two would be superb. 

What our customers say
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5/5

Working with Solutions in Marketing was very straight forward and I am pleased with the ongoing support for my business

 

Suzan Thompson

Client

Jo Gibbons
5/5

The solutions presented were superb and not something I was expecting but the results have been better than I could have achieved. 

 

Jo Gibbons

Client

Testimonial Mark Riley
5/5

I was pleased to have long and short-term solutions and introducing me to a real marketing strategy that has produced more leads than I could have imagined.

 

Mark Riley

Client

Get insights into making the most of PPC with our FREE guide

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