Google is ending websites built with Google Profiles- Where does this leave you?
If your one of the 1000’s of people that built there website on a Google profile and your site ends in business.site you may well already have had the communication from Google.
What will this mean for you?
In March 2024 users visiting your domain will be redirected to your business profile until 10th June 2024. this will only effect sites ending with business.site, after 1oth June 2024 the message “page not found”.
For the many businesses that have relied on these platforms, this might be a cause for concern. However, fear not, as this transition presents a golden opportunity to elevate your online presence. Let’s explore the reasons behind Google’s decision, the importance of having your own website, and why a custom website outshines alternatives. We have also created a cost effective solution that will really help dominate your local area far better than the old website would have.
The Google Shift: Understanding the Change
Google’s decision to phase out free Google sites with “business” domains is likely a strategic move to encourage businesses to establish a more professional and independent online presence. While these sites offered a quick and easy way to get online, they often lacked the customisation and control that a dedicated website provides.
But I have Social Media Pages
Social Media pages are a superb way of marketing and that’s what they should be used for, to build an audience and generate interest in your product or service. However, your website should be used as a closing tool, in fairness the way most Google websites are presented online doesn’t lend them to driving sales so now is the opportunity to make an advancement and Grow Your Small Business
The Power of Independence: Why Your Own Website Matters
1. Brand Identity and Credibility:
Owning your website allows you to create a unique brand identity. A dedicated domain name reinforces your brand, making it memorable and trustworthy for your customers. This is crucial for building credibility in the competitive digital landscape.
2. Full Control and Customisation:
Unlike the limited features of Google sites, having your website grants you complete control over the design, functionality, and content. You can tailor your site to match your brand’s personality and showcase your products or services exactly as you envision.
3. Enhanced SEO Opportunities:
Search Engine Optimisation (SEO) is pivotal for online visibility. With your website, you have the flexibility to optimize each page for search engines, improving your chances of ranking higher in relevant search results. This is a game-changer when it comes to attracting organic traffic.
4. Customer Data Ownership:
When you own your website, you own the data generated by your visitors. This information is invaluable for understanding customer behaviour, preferences, and demographics. With this knowledge, you can refine your marketing strategies and enhance the customer experience. Relying on Social Media to house your customers data leaves you open to changes made by the platforms and is like building houses on rented land.
Website vs. Website Builders: Why Custom Websites Trump Platforms like Wix
While website builders like Wix offer convenience, they come with limitations that can hinder your business growth. Here’s why opting for a custom website is a superior choice:
1. Unique Design and Functionality:
Custom websites provide unparalleled design flexibility. You’re not confined to templates, enabling you to create a website that truly reflects your brand. This uniqueness can set you apart from competitors who may use similar templates.
2. Scalability and Future-Proofing:
As your business grows, so do your website requirements. Custom websites can easily scale with your business needs. You won’t outgrow your website, eliminating the need for a disruptive migration to a different platform down the line.
3. Performance and Speed:
Custom websites are optimised for performance. Faster loading times not only improve user experience but also contribute to better search engine rankings. This is critical for capturing and retaining the attention of your online audience.
4. No Platform Restrictions:
With a custom website, you’re not bound by the limitations of a particular platform. You have the freedom to integrate any feature or functionality your business requires, providing a seamless and tailored experience for your customers.
Making the Transition: Practical Steps for Success
- Secure Your Domain: Invest in a domain that reflects your brand. This establishes a professional online presence and ensures that customers can easily find and remember your website.
- Choose a Reliable Hosting Provider: Selecting a reputable hosting provider ensures your website remains accessible and performs well. Consider factors like uptime, customer support, and scalability.
- Work with Web Development Professionals: Collaborating with web development experts can streamline the process and ensure your website is optimised for both user experience and search engines.
- Migrate and Optimise Content: If you had content on Google sites, migrate it to your new website. Take this opportunity to optimize and update your content for relevance and SEO.
If your looking for a cost effective alternative and feel lost please contact us as we have the perfect small business solution that not only make sure your website represents your business but also see new ways to drive sales.
